"Next Generation Microsoft Media Platform and Media Delivery with SharePoint and Azure"  - Workshop on the new next generation Microsoft media platform built on Expression Encoder, Silverlight and IIS Media Services. Easily deliver live, on-demand and mobile content to Windows Media, Flash and even iOS devices (iPhone/iPad). In this fastpaced session we will create new content at higher quality and with smaller file size, and then deliver it adaptively, cross-platform and cross-device. Learn how to use SharePoint to deliver live and on-demand media and see how you can serve content directly from your SharePoint database or media servers and learn about using SharePoint as your primary media portal, with built-in media players that work across multiple platforms. If you are seeking cloud-based media solutions we will investigate reduced infrastructure costs and simplified delivery using Microsoft Azure. Finally we tie it all together with a new content management solution that integrates IIS Smooth Streaming, Silverlight Media Framework, SharePoint, Video Editor, and Ad Insertion.

"Online Video Advertising - The Technology, The Science, and The Cash" -  Workshop. Advertising dollars are shifting from TV to online video advertising and the segment is the fastest growing online advertising category. Online video advertising is expected to grow by more than 20% in Europe in 2011. We will show you how it's done in this overview of online video advertising technologies and techniques with a European and global focus. Learn about all of the techniques from in-stream, overlay, in-banner video, emerging technologies, and which ones are best for your brand. See how your video and ads can generate revenue as they are linked to social media sites and premium video sites, and how mobile video advertising can grow your brand on multiple devices. User targeting, metrics, and analytics are key to any advertising campaign and how to determine viewer interaction, engagement time, and video completion rates.

"Monetization and Video Advertising Formats"- Moderator. For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost centre to profit centre. Still, strong signals suggest that video monetization is around the corner , provided content owners don't pull back in today's tight economy. What will it take to reach that tipping point and what direct cost and revenue impact will it have on content owners? With all the different ads formats on the web today, which ones have the greatest ability to help content owners monetize content and why?. Participants from Google / DoubleClick, Tremor Video, Conviva, and Starcom.

“PSIA 50/50 Celebration” –Prodcued the live video streaming event from the Professional Ski Instructors of America 50th Anniversary in Snowmass, Colorado.
The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) are nonprofit associations dedicated to promoting the sports of skiing and snowboarding through instruction. With more than 30,000 members, PSIA-AASI establishes credentialing standards for snowsports instructors and develops education materials to be used as the core components of instructor training.

You may view the archive of the live event in a separate window by following this link:

http://livestre.am/xutL

"Creating End-to-End Smooth Streaming Video Solutions with Silverlight and IIS Media Services"  - Using IIS Media Services to jump-start video delivery ,using Expression Encoder to create and seamlessly publish IIS Smooth Streaming content for consumption by viewers across a wide range of user bandwidths and clients including Silverlight and iPhone. Provided a hands-on walkthrough of how to set up delivering a live webcast, video sharing and digital marketing, as well as how to manage media, protect content and monetise with advertising by using features built into IIS Media Services.

"New Media, The How-to-Do-It Tutorial"  -  hands-on fast-paced tutorial on the creation of video blogs, webcasting, podcasting, and media development for mobile handheld devices. International webcasting using global CDN providers. Developing social media and marketing campaigns. Using social media and online video advertising to increase marketing results .

The Silver Council is a division of the Telly Awards. Members are top advertising and production professionals that have won a Silver Telly. The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web.

"Webcasting Essentials" - Methodology for implementing the five phases of a webcast: planning, production, encoding, authoring and distribution. The workshop itself is treated as a webcast, with the creation of several live webcasts from the workshop. This workshop covers production techniques and encoding hardware and software including Microsoft Expression Encoder, Windows Media Encoder, and Flash Media Encoder.

"Expanding Your Business With Social Media Video" - An overview of how to create and integrate live and on-demand video assets for inclusion in multiple social media sites. How to create and distribute media using mobile devices. Using Microsoft Expression Encoder to create on-demand video assets. Creation of application packages with all necessary media and support files and view it with the Silverlight Live Streaming service.

"New Media, The How-to-Do-It Tutorial"  - Developing social media and marketing campaigns. Using social media and online video advertising to increase marketing results . Hands-on fast-paced tutorial on the creation of video blogs, webcasting, podcasting, and media development for mobile handheld devices. International webcasting using global CDN providers.

“Making Effective Online Video for Education” – Today's students expect more than a classroom lecture. They expect to be able to access course content and the entire universe of related archival and research material from anywhere, at any time. Learn what top universities and corporate training departments are doing to keep up with the demands and expectations of these students. This forum discusses the tools and best practices for delivering elearning in the age of broadband, IPTV, iPods, and instant access..

“Webcasting Essentials” –Methodology for implementing the five phases of a webcast: planning, production, encoding, authoring, and distribution. The workshop itself is treated as a webcast, with the creation of several live webcasts from the workshop. This workshop covers production techniques and encoding hardware and software including Microsoft Expression Encoder, Windows Media Encoder and Flash Media Encoder.

Expression Encoder and Silverlight Live Streaming - An overview using Microsoft Expression Encoder 2 to create on-demand video assets. Creation of application packages with all necessary media and support files and view it with the Silverlight Live Streaming service. Live event streaming demonstrated in the session.

“New Media, The How-To-Do-It Tutorial” –hands-on fast-paced tutorial on the creation of, video blogs, webcasting, podcasting, and media development for mobile handheld devices. International webcasting using global CDN providers

“Beyond the Classroom: Reaching a Global and Mobile Audience with Elearning” –Today's students expect more than a classroom lecture. They expect to be able to access course content and the entire universe of related archival and research material from anywhere, at any time. Learn what top universities and corporate training departments are doing to keep up with the demands and expectations of these students. This forum discusses the tools and best practices for delivering elearning in the age of broadband, IPTV, iPods, and instant access.

"Marketing Your Institution with Media"  - strategies for using New Media as a targeted marketing tool. Methods of enhancing opportunities to increase enrollment and global recognition of educational institutions.

The National Academy of Media Arts and Sciences is a industry association that advances the development and integration of new media and works to educate markets on the applications of converged media technologies.

“Mobile Streaming: Development, Deployment, and Distribution” –standards, application development, and distribution of mobile content to multiple handheld devices. Repurposing of two-screen content for mobile device distribution.

Launched in 1948, Technology and Engineering Awards honor development and innovation in broadcast technology and recognize companies, organizations and individuals for breakthroughs in technology that have a significant effect on television engineering. An award to an individual, a company, or to a scientific or technical organization for developments and/or standardization involved in engineering technologies which either represent so extensive an improvement on existing methods or are so innovative in nature that they materially have affected the transmission, recording, or reception of television..

InfoTech Niagara is a rapidly growing consortium of multi-sized software, hardware, telecommunications companies, government and economic agencies, and educational institutions. The organizational purpose is to address industry-specific issues such as workforce development, technology transfer, networking, access to financing, and attracting new business to the region.

The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts.

The Buffalo/Niagara Emerging Technology awards seek to discover, honor, and promote the efforts of local & regional companies, organizations, and individuals who are the innovators, creators, and advocates of new technologies, new methods of integrating technology and economic development through technology in Western New York.

Buffalo Niagara WIFI- is a public/private collaboration of telecommunication providers, local and state government, and educational institutions to provide wireless Internet access in public spaces using Wi-Fi technology to improve and promote the Buffalo Niagara region.

Video podcasting, RSS, video blogs, and podcasting in education and corporate environments, using MPEG-4 to maximize quality at lower bandwidths to multiple devices. Maximizing streaming capabilities for live and on-demand presentations.